The sketch of a future DS Automobiles design language
A very high-performance laboratory, DS E-TENSE PERFORMANCE is also an area of exploration for DS DESIGN STUDIO PARIS.
The front reveals a new surface for expression in place of the grille. Already suggested by DS AERO SPORT LOUNGE, this treatment combines the DS Automobiles logo with a three-dimensional effect – such a shop window – with a special welcome sequence.
On either side, new daytime lights combine technology and design with unprecedented thinness to give a wide span of light. Altogether these are made up of 800 LEDs. Two cameras, positioned instead of headlamps, complete DS E-TENSE PERFORMANCE’s visual identity, while enabling useful data to be collected by this driving laboratory.
To go with the aerodynamic line, the body introduces a beetle-effect interference colour. Depending on exterior conditions and the angle you look at it from, the perception of the colour changes and gives a striking contrast against the gloss black surfaces stretching to the bonnet. The 21-inch wheels introduce an aerodynamic profile with unique inserts.
The cockpit has been conceived to gather data. Bucket seats and a Formula E steering wheel create an ambiance devoted to high performance. Comfort and attention to detail is also encompassed with the special trim insert in black leather.
To go with DS E-TENSE PERFORMANCE, Focal have produced an in-car FOCAL Utopia sound system and with a pair of exclusive Scala Utopia Evo speakers in prototype colours. Made with the best components these pieces of French silverware give a unique signature sound.
Very high-performance laboratory in action
From February 2022, the DS PERFORMANCE team is organising the first tests with DS E-TENSE PERFORMANCE. Jean-Éric Vergne, E-TENSE ambassador, and Antonio Felix da Costa, both Formula E champions, will take the wheel of the prototype to finalise its development, before beginning tests on tracks and open roads. The real performance data from DS E-TENSE PERFORMANCE will then be revealed.
DS E-TENSE PERFORMANCE to be driven in NFT
A one-off prototype in physical terms, DS E-TENSE PERFORMANCE will also be available in NFT form. Four different series will be offered between 7 February and 23 October, 2022 from the prototype’s unveiling until the Paris Motor Show.
From 7 February, 100 DS E-TENSE PERFORMANCE “100’ Series – 100% Electric” – one NFT sold per day will power DS Automobiles into this world. The same day, a 50-day auction will start on a DS E-TENSE PERFORMANCE version limited to two examples “100’ Series – 0-100kph in 2s”.
Developed by GOATi Entertainment, the DS E-TENSE PERFORMANCE NFTs will be available and driveable on the Pavillion platform.
Since its launch in 2014, DS Automobiles has put electrification at the heart of its strategy. As the first premium manufacturer to be involved in Formula E, the brand has taken advantage of its success in the 100 per cent electric championship to support its research and development into more sustainable mobility. Since 2019, DS Automobiles has been showcasing a 100 per cent electric range to become, from 2020, the multi-energy brand with the lowest CO2 emissions in Europe. The transition is accelerating: from 2024, every new DS Automobiles design will be only 100 per cent electric.
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